7 Common Myths of Branding

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Manish Jain - Corporate Trainer

7 Common Myths of Branding ?

1. Branding is just about the logo and visual identity.

This myth assumes that branding is just about creating a logo and visual identity. While visual elements are essential components of branding , branding encompasses much more. It includes defining the brand's purpose, values, personality, and the emotional connection customers have with the brand.

2. Branding is just for big companies.

This myth assumes that only big companies can benefit from branding. However, branding is essential for any business , regardless of size. It helps create an identity for your business and builds trust with your customers.

3. A good product will sell itself.

This myth assumes that a good product doesn't need branding or marketing. However, branding and marketing are essential to get your product noticed and build a loyal customer base. Branding and marketing help create awareness, build trust, and differentiate your product from the competition.

4. Branding is all about telling people what you do.

This myth assumes that branding is all about communicating what your business does. However, branding is more about communicating why you do what you do. It's about conveying your brand's purpose, values, and personality to build an emotional connection with your customers.

5. Branding is just a one-time activity.

This myth assumes that branding is a one-time activity that you do when you start your business. However, branding is an ongoing process that evolves with your business. Regularly reviewing and updating your branding strategy can help your brand stay relevant and resonate with your target audience.

6. Branding is only for consumer-facing businesses.

This myth assumes that branding is only relevant to consumer-facing businesses. However, branding is important for all businesses, including B2B companies. Building a strong brand can help differentiate your business and create trust with your customers, regardless of whether you sell to other businesses or consumers.

7. Branding is just about the external perception of your business.

This myth assumes that branding is only about how your business is perceived externally. However, branding is also essential for internal stakeholders, such as employees and partners. A strong brand can help create a sense of purpose and pride for employees and build trust with partners.