6 Steps to write a brand positioning statement

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Manish Jain - Corporate Trainer

How to write a brand positioning statement that fosters retention ? 6 Steps to write a Brand Positioning Statement ?

1. Define your target audience:

The first step is to identify your target audience, and understand their needs, wants, and preferences.

2. Understand your brand’s unique value proposition

Identify what sets your brand apart from your competitors. This could be your product or service features, brand values, or the benefits your brand provides.

3. Identify your brand’s benefits

Identify the key benefits your brand provides to your target audience. These could be functional benefits such as convenience, quality, or cost-effectiveness, or emotional benefits such as feeling empowered, happy, or confident.

4. Craft a unique and memorable statement:

Use the information gathered in steps 1-3 to create a statement that is unique, memorable, and resonates with your target audience. Make sure it is clear, concise, and easy to understand.

5. Test your statement:

Test your statement with your target audience to make sure it resonates with them and addresses their needs and preferences.

6. Emphasize retention:

Finally, make sure your statement emphasizes the benefits of retaining your brand over time. This could include highlighting the long-term benefits of using your product or service, or the loyalty rewards and incentives you offer to repeat customers.