How to evolve a brand? Let's understand this with a case study of TITAN

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How to evolve a brand? Let's understand this with a Case Study of TITAN

1. Diversification:

Titan has diversified its product portfolio to include not just watches but also jewellery, eyewear, and perfumes. This has helped the brand appeal to a wider customer base and increase its revenue streams.

2. Innovation:

Titan has been at the forefront of innovation in the Indian watch industry. It was the first brand to introduce quartz watches in India, and it has also introduced various technologies such as smartwatches, hybrid watches, and touch-screen watches.

3. Branding:

Titan has invested heavily in branding and marketing, which has helped it establish a strong brand identity. The brand has also associated itself with various celebrities and sports events to increase its visibility and appeal to younger customers.

4. Retail presence:

Titan has a strong retail presence in India, with over 1,800 stores across the country. This has helped it reach customers in both urban and rural areas.

5. Customer service:

Titan has a strong focus on customer service, which has helped it build customer loyalty. The brand offers a range of services, including after-sales support and product warranties.